From 1 to 25 and counting!!! – Aishwarya Menon

I have had a complete roller coaster ride with redquanta. I have seen the company grow from one employee (me) to the 25+ currently. The close association I have had with shoppers have made me some very close friends spread across the country.

We have seen nights where Pankaj and I have sat trying to figure out how the hell to get shops done in Tiruchirapalli??!! And we have also seen nights where we have partied until the break of dawn after the completion of a major project on which we had worked for 600 hours in 30 days!!

We have gone from 1 to 3 to 8 to 10 people and then somehow back to 5 (still wonder how that happened). Nevertheless, the passion to create something big has been unstoppable and we have just grown from strength to strength.

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Our Team structure – what everyone does!

One of the most common questions we get asked is “why do you need so many people to run a mystery audit firm and what do they all do?”

It seems simple – how much work could ‘mystery auditing’ require.  I mean, you send a shopper – he shops, reports; you send the report to the client and that’s it!!

How we wish it were that simple!

So here is an attempt to tell you what our very passionate & ever-enthu team does? If you like what you read, do share your comments with us and give mystery shopping an honest try! Continue Reading →

The story behind the name Redquanta!

As it happens with most successful ventures, ours too started with a mini-crisis; we had our first client BUT no name!!??!!

While I had no clue what I wanted to call the company, I was clear on one thing – it had to have a colour or fruit associated with it.  Call this my B-school fantasy but whenever I thought of my own company, the brands Blackberry, Orange, Mango, Apple, Banana Republic… flashed before me.

Yes, now that I write it, it sounds comical BUT 3 years ago, I was dead-serious; my company had to have a fruit or colour association!

An urgent ‘meeting’ of friends and well wishers was called for that very evening. WE HAD TO HAVE A NAME.

A geeky friend opined that since mystery shopping was about quantifying experiences in a logical manner & had an ‘audit’ element, the colour RED would be most apt.

The entire room of ‘name searchers’ erupted in loud applause BUT there was a catch; for a business like ours, the company’s name would depend wholly on the available domain names.

We had to have a website with a name that was not already taken by the very swift & shrewd creed of domain investors.  The room suddenly seemed less optimistic; we had too many variables – a colour or fruit connection; mystery audit linked; easy to recall, simple & fun etcetera etcetera…

A laptop appeared out of thin air (I am allowed a little bit of drama, right?) and we began furiously searching names that had a colour AND audit reference AND was not already ‘taken’.

A gazillion options were thrown around but none seemed to ‘fit’.

Then, almost magically, the name that was meant to be ours appeared on the screen. We could have never imagined that the ‘domainers’ had not already bought so imagine our joy when we saw this name ‘available’…

Seems like, it was waiting to belong to us…

Pankaj Guglani, CEO & founder redquanta